Multimedia
The more I think about it - the more I am convinced that online media should be multimedia. By combining blogs, podcasts, vlogs, screencasts, music, and slideshows, we can tell a more complete story.
Last night I went to Stanford to see a presentation by Sports Illustrated photographer Bill Frakes. He surprised me by not just showing the expected slide show, but by presenting presentations that included audio, video and stills.
He said that SI.COM received millions of page views for some of his online presentations. You can see a funny example of one he did on NASCAR on the SI site.
What struck me about this was that this was an “old” media company doing some NEW media. And that, while I am involved in podcasting, there is much more to it than that.
A new show that I’ve been working on with Alex Lindsay from Pixelcorps.TV is a good example. This Week in Photography (TWIP) has a blog, three Flickr forums, a video podcast, a screencast and a traditional audio podcast. They are all parts of the same overall entity. And the results have been impressive. We’ve never been out of the iTunes top 25 in Technology in the four months since we launched. We even made it to the top 25 overall list, seven places from Oprah! Wow that was weird. Anyway, I think - no - I know - the audiences are starting to expect more.
Is there a reason that new media producers can’t go more multimedia? I mean if SI can do it, why can’t we?
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Scott Bourne is an author, lecturer, teacher and new media pioneer, and the president of Podango Productions in San Francisco, CA. He is the founder of the world's first Internet-only radio network, Netradio, and is a co-host on several prominent podcasts including MacBreak Weekly, Apple Phone Show, the iLifeZone and GMT. Bourne has also been a featured speaker at events such as Macworld Expo and the Podcast & Portable Media Expo.
I would be interested to see or hear about the people in the community around the show. How many are participating in all of the communities or more than one?
Rob we have about 6000 people participating in the Flickr groups. We have about 800,000 page views a month on the blog from about 60,000 people. We have about 400,000 downloads of the podcast and guess that’s about the same as the blog. Some people only participate in one aspect of the show - but most seem to enjoy the mix.