OnlineMediaTips.com

1) New research involving podcast advertising show podcast audiences retain more information about advertisers than TV audiences.

2) The ADM has released its proposed standards for advertising and measurement. I was happily surprised that they did very little damage to the way I work. I was pretty worried that these so-called standards would be something that would get in the way of the successful methods I use to sell ads without such standards. While there are some things in there that could hurt, it’s not fatal.

I should mention that Michael Geoghegan wrote up a review of the new standards on his blog. I usually agree with him on just about everything related to new media. He knows his stuff. But I think he missed something here.

Michael is concerned that the ADM didn’t show enough leadership to tackle tough issues like what constitutes a download. I say - thank goodness they didn’t. I prefer that if any organization is going to take that on, it would be one that actually represents the entire podcasting industry, not just a fraction of one percent of it. And also, I have a basic fundamental problem with the question - as in why are we addressing it?
Radio gets sold based on a handful of diaries submitted to each market by Arbitron. Nobody asks radio sales people, “How do I know my ad got listened to? -  How do I know people listened to the entire ad?” etc.

Why do podcasters seem Hell-bent on putting themselves in the position of having to provide information our competitors don’t? Why are we willing to be held to a higher standard than our competition? When I ask some podcasters they tell me that’s just the way it has to be. Maybe - if you have no sales skills.
I’ve sold tens of millions of dollars worth of radio advertising in my career and hundreds of thousands of dollars worth of podcasting advertising. I’ve done it without having to deal with that question and want to keep it that way.

3) Podshow recently fired a large number of staff people and now they’re changing their name to Mevio - okay.

4) Lastly, recent radio research from Jacobs says that the audience for podcasting audiences are up. Now what are we going to do about it?

Popularity: 44% [?]