ADM “Standards” Coming
The Association for Downloadable Media is presenting its proposed “standards” for our industry this week at Ad-Tech here in San Francisco. All podcasters and new media producers who hope to make money at this craft should pay very careful attention to these so-called “standards.” If they are well done - they could end up helping many producers. If they are NOT well-crafted - these “standards” will cost some or all of us money and deals we could have made without them.
My experience with the ADM has not been at all positive. I am concerned that the organization as a whole, does not have the best interests of all new media producers at heart. While I believe there are some talented, sincere people associated with the ADM, I am not sure their effort will be sufficient to override the people who are most interested in self-aggrandizement.
Look at these standards carefully when they are released. Feel free to use the comments section here to tell us what you do and don’t like about them, and whether or not they might help or hinder (in your opinion) your efforts to gain advertising support for your show.
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Scott Bourne is an author, lecturer, teacher and new media pioneer, and the president of Podango Productions in San Francisco, CA. He is the founder of the world's first Internet-only radio network, Netradio, and is a co-host on several prominent podcasts including MacBreak Weekly, Apple Phone Show, the iLifeZone and GMT. Bourne has also been a featured speaker at events such as Macworld Expo and the Podcast & Portable Media Expo.
It’s just a list of advertisements they feel should be available. Just standard advertising listings. It feels like it came from the advertisers, not the producers.
It does nothing to address what a “listen” is or what a download constitutes. These are the things that need standardization. Not that advertisements should come it :15, :30, or 1:00 spots. That’s the easy stuff.