Comments(0) According to this report, people spend more time online than watching TV. If you’re trying to convince your boss that your company should invest more in online media or, if you’re trying to convince potential advertisers that online is the place to put their money, this is a good report to know about.
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Comments(0) In my opinion, Apple TV 2.0 is going to really help expand online media. And all podcasters should pay attention to how their shows look and sound using Apple TV.
To that end, Apple has published the following guidelines…
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Comments(0) E-Marketer has posted some new research on the demographics of podcast consumers.
It appears that the report shows the female and older audience to be growing. Good news for online media producers.
Read the report and come to your own conclusions.
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Comments(0) Over at Podcasting News, I read a great little post about the Blu-Ray/HD-DVD war. The author nails it when they note that the future is in ONLINE distribution. My pal Alex Lindsay from the Pixelcorps has been saying this for years.
As online media producers, we shouldn’t get caught up in physical distribution models or wars. Our shows should (and will) live in an online world.
Kids under 18 don’t want or watch TV. They play video games and stare at their cell phone screens or computers. That’s where we ultimately want to be.
While I happen to agree 100% with the article’s position regarding Apple and iTunes - even if it turns out to be another company or another platform, some entity will help the audience make the leap from the traditional physical media model to a nearly exclusively online version.
My recent purchase of the Apple TV 2.0 has me more convinced than ever this is true. I’ve rented exactly zero DVD’s from the rental store in the last two years. I’ve invested more time in online consumption. Now - in the week I’ve had the Apple TV 2.0, I’ve already rented two downloadable HD movies from iTunes. They were great and the system worked flawlessly.
I think Apple has finally figured something out nobody else has - the Apple TV 2.0 is the beginning of the set-top box revolution we’ve all been hearing about for years.
And DVD, HD-DVD and Blu-Ray aren’t a part of that equation.
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Comments(0) 
The National Association of Broadcasters will hold its annual convention in Las Vegas this coming April. And this year, it’s clear NAB is embracing new media. There are many sessions offered on podcasting and new media; far more than in previous years.
I am proud to announce that I will be speaking several times at NAB. My current schedule appears below. I am also slated to host a panel on podcasting but don’t have times and dates for that event yet.
If you’re planning on attending NAB - stop by and say hello.
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Scott Bourne is an author, lecturer, teacher and new media pioneer, and the president of Podango Productions in San Francisco, CA. He is the founder of the world's first Internet-only radio network, Netradio, and is a co-host on several prominent podcasts including MacBreak Weekly, Apple Phone Show, the iLifeZone and GMT. Bourne has also been a featured speaker at events such as Macworld Expo and the Podcast & Portable Media Expo.