OnlineMediaTips.com

Digg - everyone seems to want to rise to the top of Digg. It gets you lots of attention - that’s for sure. But what’s the value of being part of a fad?

Online media works because it permits a CONVERSATION between the media producers and the audience. It works because it’s TARGETED. It works because it is INTIMATE. It works because it is RELEVANT. It works because it’s ENGAGING.

Now think about the bump in audience you get when you make it to the hallowed front page of Digg. Wow what a rush. But take notice. After that few days of initial traffic surge what happens?

They all leave. You were just part of a fad. You reached a bunch of people who aren’t really interested in you, your message, your story, or your show. They aren’t really interested in being part of something with you. They’re interested in the latest fad because they fear looking un-cool.

Sure a few might stick around. And I’m not saying you should avoid Digg. I’m just saying, you shouldn’t write your show, change your blog, modify who you are or spend hours jumping through hoops hoping to make it to the top. Just do what you do, and let the chips fall where they may.

Popularity: 28% [?]

There was a lively, frank and in my opinion, entertaining discussion at last week’s Macworld Expo called the Mac Podcaster Meetup. Several prominent Mac podcasters were invited to take the stage and discuss a number of subjects of interest to new media folk.

The show was recorded in front of several hundred people at Jillians across from Moscone Center in downtown San Francisco. It’s broken down into two parts:

Part One here

Part Two here

Thanks to Adam from MacCast for hosting.

Popularity: 26% [?]

The GirlsGoneGeek show has been a hit from day one. And the mainstream media has taken notice. The local NBC affiliate ran a story on the girls on the 11PM news.http://girlsgonegeek.tv/archives/236

Popularity: 25% [?]

This year’s Macworld was full of podcast and new media producers. Our day-long podcasting symposium was well attended and our list of 18 speakers delivered great content that was well received. Hundreds turned out for the Mac Podcaster Meetup and party at Jillians Thursday night. And over at the podcast studio on the floor, hundreds watched as we recorded MacBreak Weekly and Girls Gone Geek as well as a new show called This Week in Photography.

Macworld Magazine had a podcast studio on the floor as did several other companies.

Clearly podcasting has become key to Macworld. It won’t be long before that happens at all trade shows.

Popularity: 26% [?]

Want to learn more about podcasting and meet the cast of our sister show GirlsGoneGeek? Then here’s your chance. If you’re in San Francisco or coming here for Macworld Expo, pick up a set of free tickets to the Girls Gone Geek Academy, January 14, 2008 at San Francisco State University in downtown San Francisco from 1-5pm.

Popularity: 22% [?]