OnlineMediaTips.com

A new IBM online survey of consumer digital media and entertainment habits shows audiences are more in control than ever and increasingly savvy about filtering marketing messages.

A new IBM online consumer study, a component of the upcoming report “The end of advertising as we know it” planned for the fall, shows that among consumer respondents, 19 percent stated spending six hours or more per day on personal Internet usage, versus nine percent of respondents who reported the same levels of TV viewing. 66 percent reported viewing between one to four hours of TV per day, versus 60 percent who reported the same levels of personal Internet usage.

If you want to read the complete study - you’ll find it at the IBM site.

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An article in Online Media Daily talks about Google’s decision to start selling ads on YouTube.

While I have lots of concerns about Google’s move into this space, it was another subject in the article that caught my eye.

According to Brightcove CEO Jeremy Allaire, advertisers prefer pre-roll ads to overlays. “In fact, our own metrics show that sites that run without any ads, and then introduce :15 pre-rolls and banners achieve identical usage and performance (e.g. no drop-off in users because of ads) on their content.”

Adam Shlachter, partner and group director at Mediaedge said the basic pre-roll and companion banners are yielding extremely attractive CPMs and there is little evidence that :15 ads have any negative impact on end-user viewership behavior.

This mirrors my own experiments and those of some prominent podcasters I work with. At Podango, we serve pre-roll ads with essentially no disruption to download flow. In fact, when I moved iLifeZone to Podango, there were no pre-roll ads. I had a four week period right before the move with no ads at all. So when I moved to Podango and the ads started, I expected some backlash. I got none. Not one complaint.

It looks like pre-roll is the preferred choice right now. Whether or not that will hold, time will tell.

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For those of you think Creative Commons is always a good thing, please read the attached article from the Register.

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As promised, here are the results of the survey we published.

In summary, here’s some interesting analysis of the results provided by Lee Gibbons.

Read more »

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Back when I worked in “real radio,” one of the first things I learned was that controversy builds audience. Having an “attitude” builds audience. Owning your own positions builds audience.

When you just agree with everyone, take the politically correct position, put politeness ahead of truth, you do NOT build an audience. You build a fan club - one of which you are merely a member, not the object of.

Brian over at Copyblogger has brilliantly illustrated that for us in a wonderful story about David Lee Roth, the original lead singer for Van Halen.

DLR (as his fans call him) has a huge ego. He’s loud, out there and bold ALL THE TIME. And boy do some people hate him. That’s not important. What’s important is that some people love him.

If you ever learn anything from this blog - learn this. You’ll never be a successful online media producer taking the middle ground. You can’t please everyone and it’s a HUGE mistake to try. You have to stake out a position and defend it. You have to own your own opinions and be willing to argue with people who disagree with you. Dare I say it, you have to be willing to offend a few people in order to help others.

My old radio mentor used to tell me, “If you aren’t pissing SOMEBODY off, you aren’t doing your job.” While I do try to avoid actually pissing people off, I don’t hold back on what I think. When I host a podcast, I let it all hang out. If half my audience agrees with me, and the other half doesn’t, then I’m lucky. That’s the same formula that made a guy like Rush Limbaugh famous.

Read the Copyblogger column and ask yourself how David Lee Roth’s approach can apply to the online videos and podcasts you crate. You’ll be better for it.

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